2017 Murray Tucker Golf Professional of the Year Andrew Steep sits down with longtime friend and mentor George Sigurdson, Founder and President and Founder of Sigurdson Financial in Winnipeg, MB. Andrew and George discuss customer service excellence within the industry, outside the indusrtry, and key learnings to ensure your customer is a return customer. As an avid golfer, George shares his experience as a customer in the industry and areas he sees PGA members can improve the experience from his wealth of experience in the financial sector.
PRO SHOP MAGAZINE ARTICLE WITH ANDREW STEEP WHAT’S SELLING IN THE SHOPS!By Tim Baines SOUTHWOOD GOLF AND COUNTRY CLUB, Winnipeg, MB With his shop nominated as retailer of the year, head pro Andrew Steep, who came on board early in 2017, said: “We don’t have a huge retail space, we probably do maybe between a quarter of a million dollars to $350,000 in sales in a year.”
So they’re obviously making good use of the space they have. As for drivers, Steep said: “I’ve always been a Callaway supporter. My view is a bit skewed. I’ve always been a staff player and always done really well with Callaway. This is an exceptionally good year for Callaway with the Epic. We were absolutely killing it with their driver. You could see right away in the spring, when you saw what kind of ball speed you were getting off them, it was unbelievable. If you got anybody on a fitting machine, that one came out on top almost every time. You get something that comes out that stands out and is that much better. The last thing I think about was maybe the RocketBallz fairway wood; that’s kind of what I compare this driver to. It was that much better than anything else.” In iron sets, he said: “We did really well with PING; we sold quite a few sets of i200. For the last number of years, Callaway’s kept that Apex iron. It fits so many players – good players to mid-handicaps. It’s done well for us for quite a while.” In hybrids and fairway woods, he said: “We sold a few Epics, a few Fusions. We did some decent business with PING. We kind of had a late-season charge when the G400 came out; we sold probably four to five drivers and a few fairway woods.” In wedges, Steep said: “Vokey is always pretty solid. Sm6 is pretty solid; we did quite a few custom orders. Callaway, the same thing with Roger Cleveland making their wedges. A lot of people want forged irons, they want that feel, they go to a Vokey wedge.” In putters, “Odyssey’s O-Works microhinge face is pretty amazing, we sold some through demo days. PING did pretty well, so did Scotty Camerons as well. We sold a handful of PINGS.” In golf balls, Steep said: “Southwood has always been a pretty solid Titleist account. We’ve sold a number of Pro V1s; the Pro V1 and VIX are pretty much a staple here. But it’s interesting, Callaway’s making a big charge in that area. Especially in the mid-price point, that Supersoft ball does really well. And we sold quite a few Chrome Soft and Chrome Soft X. We did a full run through TP5 and TP5X.” In shoes, Steep said: “We had PUMA, FootJoy and adidas; we pretty much cleaned right through in those products.” In men’s clothing, the shop sold through adidas and Travis Mathew, with FootJoy also doing well. In women’s clothing, Steep said: “We did a fashion show at the beginning of the year. We did a couple of really big orders of Cracked Wheat. We did really well with Sunice women’s outerwear.” The shop pretty well sold through Callaway golf bags, with PING, Titleist and TaylorMade also selling. Logos are big at the shop. Steep said: “We logo a lot of apparel, our general manager is a big believer. We logo almost all of our clothing.” For next year, Steep said: “I’m probably going to bring in a little bit higher end. I’ll probably have a section of probably 15% of our clothing and accessories that’ll be higher-end stuff. I think we have a good market for that at our club. “I have a really good merchandising manager that does a good job with the shop, but we didn’t really get a great chance to do anything this year, everything was already ordered. We’ll probably look to improve that category next year – more things that they do at higher-end clubs in the city – like St. Charles or Niakwa.” In gloves, it’s FootJoy and Callaway.
STEEPER'S SECRETS... Golf tips from your class "A" pro!